I have been managing social media for a small volunteer only rescue for about a year now and it was just brought to my attention that we haven't been posting the dogs on petfinder for quite some time (I think everyone was under the assumption we were). The volunteer who used to manage this commented that Petfinder was no longer the predominant place to post dogs for adoption and that social media was far more effective. I'm not sure I agree, but haven't been doing this long enough to have much of an opinion so I wanted to ask here.
What sites are you using and how effective do you feel they are at driving traffic and attracting potential adopters? Does anyone have any resources or research they know of that shows where potential adopters are going for information?
Searching google just takes me to the websites and doesn't give me any real solid info as it's mostly marketing and as a marketer...I don't trust a lot of marketing.
Our resources are limited so I would want to make sure that the channels we would potentially pursue are worth the effort and extra coordination.