More in-depth social media & marketing. We all know how valuable social media and the internet in general is in raising funds, educating our communities, and finding adopters, volunteers, and fosters. However, I feel like every single social media session I attend goes over the basic things over and over again. Not that the basics shouldn't be covered, but conferences/webinars have been covering them for years now. I'd love to see something more in-depth for those of us who have been through the basics. I'd love to know more about making effective ad campaigns, leveraging insights, how & where to market an event vs. an adoptable pet, how to use google's free ads for non-profits, social media management tools, etc.