Posted February 17, 2019 at 04:48 PM Under "Adoption Programs & Management"
Marketing for animals

Hi, Charlotte NC here. I have a question about marketing fosters and older animals. Does anyone have ideas on training ideas for foster parents and volunteers regarding write ups on animals. Not just "it loves to be petted" " this kitten likes to purr" the struggle is real.

  • Carmen    March 10, 2019 at 06:01 AM

    We do electronic flyers like this and they are really effective. Within one day of posting this Tater had a home. These are dogs to adopt, not fosters, but it might work. This was a little boy who was given $50.00 to sponsor one dog but he split it between this one and a senior. The flyers really seem to work. We put them on our Facebook page and also under a featured dog section. Hope this idea works.

  • Cameron Moore    March 09, 2019 at 11:57 AM

    You're getting some good responses, the one thing I would add is to share a couple of cute creative bios with your fosters and explain that this should really like their online dating profile and needs to stand out from the crowd. Boring (I'm sweet) or sad (I was abandoned) just don't cut it anymore, no one wants to see that. The bio should be upbeat and funny, even if we're pointing out a behavior that some might find annoying (remember the ad for the cat that wen't viral that joked he was a 'jerk cat') People loved it!

    Don't be afraid to borrow ideas from other shelters too. There are definitely way more creative people in the world than myself, so if I find something cute or funny from a shelter I like to save it for future use with my own adoption candidates.

  • Live Love Animal Rescue    March 07, 2019 at 09:24 AM

    Yup. The struggle is REAL! We have a few volunteers/officers that we send these bios to for a re-write and these guys tend to be our adoption team. We have tried educating fosters on this but success is limited. It really does help when you practice often. A rule of thumb we use is less is more, and more of a Tinder approach. Taking out a lot of the detail that fosters tend to put in bios that we can use instead in conversations with potential adopters. We want to write enough to elicit interest by the adopter. Since the adoption team is doing a lot of the re-writes, they will have the information at their fingertips. And if the adopter isn't a great fit for that dog, we try to match them with another rescue dog or we keep them on the roster when we get a dog that comes in that would be a good fit. I've done a few and I find a glass of wine really helps. =) I'll stare at pics of the dog and try to have a conversation with him or her and see what sparks.