With every new dog we take in, we include a fostering pitch when we post the dog to social media. Sometimes, people need to associate with an image of a dog in order to stir their interest. Now, we don't necessarily allow them to choose which dog they foster (we have a say in that... e.g., we're not going to give a trainwreck to a newbie), so we word the pitch accordingly.... "Are you ready to help us save more lives, like Punky's? Message us to learn how to apply today!"