Marketing Communications Project Manager
Posted May 14, 2019 at 02:44 PM Under "Marketing & Social Media"
Does your organization have a blog?

I'm curious to see how many shelter and rescue organizations have a blog? Why or why not? And for those who do, can you share a little about the type of content you share, how it helps, etc?

  • May 15, 2019 at 06:40 AM

    We are a small rescue in northeast Wisconsin. We have found that Facebook is much more effective these days but we still maintain a site blog. Our blog sometimes mirrors what I've written for Facebook so it's simply a matter of cutting and pasting on Wordpress and adding pictures. We also have guest bloggers on training, photography, insurance, etc. These stay on our site and I keep adding more resources. Our rescue is called NEW PAWSibilities and so we have a fun blog called PAWSitive Endings which are those happily ever after stories. We have a blog because when I add content to the site we go higher in the search engine rankings. We used to be behind rescues and shelters that were over an hour away which was ridiculous. Now we are usually number one or two and our numbers of adoptions have risen. Getting content from others is hard because I have to chase them down and then edit like crazy. But it does help with credibility. We also do a blog on featured dogs who have been here for a long time and or are sponsored.

    • May 15, 2019 at 08:44 AM

      Thanks for sharing! This ended up on the wrong question, but I'm glad we saw it. Love the positive happy endings you tell! And great to know about it bringing you higher with SEO rankings.

      • May 21, 2019 at 10:56 AM

        Carmen, your SEO will go even higher if you think of your website/blog as the "base" and everything you share external from that drives back to it and mirrors it. Congratulations. Those Google spyders love new content, content that is relevant to what is on your website. Well done.

      • May 15, 2019 at 08:49 AM

        Oops! That's what I get for rushing. I'll find the right area and repost. Thanks for letting me know you saw it. Little things add up and we save more lives!

        • May 15, 2019 at 11:57 AM

          No worries about moving it, @Carmen . I just moved your response to the correct discussion. Thanks for sharing info about your blog!

  • May 15, 2019 at 05:16 AM

    My rescue puts a link for a blog for each of our available dogs for adoption. Currently, only one of our foster homes is using it. She has fostered numerous dog for us and we've had success with adoptions as the result of people viewing the blog.

    • May 15, 2019 at 09:18 AM

      Thanks for sharing! That's great to hear. Would you mind sharing a link?