@NikkiReck, who is now the Public Information Officer for Pima Animal Care Center in Tucson, AZ, is also a former television journalist. She wrote a great Chew on This blog for us, all about relationships with the media. She will be monitoring this posting for any questions or comments you may have...When should you send a press release? Is a quick email better than a press release? Is there a best time to call? Do reporters even want to be called or email best?
And be sure to watch and bookmark this informative video Nikki made, all about building a relationship with reporters.